Maddison Coaching welcome new Sports Performance Director

Maddison Coaching are delighted to confirm the appointment of their Sports Performance Director, Ben Erridge.

Ben holds first and Masters’ degrees in Sport & Exercise Psychology, from the Universities of Chichester and Winchester respectively, and has been working as a disability support professional since graduation. His new role at Maddison Coaching will focus on the sports performance coaching side of the business, working with both professional and amateur sportsmen and women to continuously improve their performance.

“Ben is joining Maddison Coaching at a strategic point in the development of our organisation,” explained owner and lead practitioner, Vicky Maddison. “We have developed some key offers for corporate clients, but I do not want this to be at the expense of the sports and exercise performance side of the business; I truly believe both worlds can learn from the other. Therefore, appointing Ben to spearhead our sports performance portfolio will ensure that we continue to maintain the standard of service – and the learning opportunities – that we have become known for.”

Ben is excited to take up the Maddison challenge.  “I met Vicky whilst we were both MSc students at Winchester and admired her belief that human beings always have the potential to improve what they do or how they do it,” he said. “As a keen sportsman who has spent many of my recent years helping those with physical or learning disabilities, I have seen first-hand how even incremental or mindset changes can have a tremendous impact on outcomes. I am excited to be joining the team at Maddison Coaching to see how far I can take this.”

Maddison Coaching specialise in improving human performance through enhanced leadership, team-cohesion, communication, interpersonal and psychological skills, whether in sport or in business. Maddison Coaching’s team of expert associates provide coaching, research, training and events to support individuals or teams to succeed.

30 July 2019

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